Danielle Riley of Lake Effect has ventured into the electric bike business and opened EXCELR8 last month in Excelsior.
Riley opened the store along with her parents, Dan and Leigh Ann.
“We decided to partner together after we tried an electric bike in Arizona last year and thought they were the greatest thing ever,” Riley said.
EXCELR8 was an idea that started very quickly Riley said. When Buck + Fir went out of business in January she decided to rent the space at 219 E. Dr., directly behind Lake Effect. She connected the two spaces and now splits her time in between the stores.
Riley said Excelsior is the perfect place to set up an electric bike shop with the Lake Minnetonka LRT Regional Trail located nearby.
Continue reading: Sun Sailor | EXCELR8 electric bike shop pedals into Excelsior